The Why

Knowing the Why is a hallmark of a great leader

We have the same purpose

We believe that treating right matters – treating in a way that ensures patients are given their greatest chance at the best possible outcomes.

But sometimes, being treated right is not guaranteed. With a vast rural landscape and independent provincial healthcare systems, in Canada, it can also matter where you are treated.

As sons, daughters, parents, and patients, we don’t want it to matter where we are treated. We want to be confident that physicians have the latest information, in the most accessible and digestible format so they can always treat in the most effective way possible.

Learn more about Simon Sinek and the Why.