Overcoming the gaps in traditional advisory boards
Advisory boards provide a vehicle to gain insights on data, build and maintain Thought Leader relationships, and maintain top-of-mind awareness among physicians. However, the traditional advisory board is not without shortcomings.
During the days immediately following a meeting, advisors have had time to thoroughly digest information and develop more meaningful insights about its application and impact. Nevertheless, the siloed nature of most advisory board meetings translates into a loss of continuity and momentum – preventing these critical insights from being captured.
Advisory boards also require a significant time commitment from physicians that can be difficult to secure. And of course, there is typically a need to improve the ROI, as equal contribution from all advisors is difficult to ensure.